In many parts of major cities like London, parking is a daily struggle. It’s estimated that nearly six out of ten drivers have abandoned their search for space at least once, and more than a quarter have gotten into an argument with a fellow motorist over a parking space. Even when you do find a space, it can be difficult to decipher the street signage – this creates anxiety for drivers and increases the likelihood of being fined for an illegally parked car.

GoPark is a mobility service, launched in 2016, with an accompanying app that seeks to address these two core parking pain points – finding a space and understanding the various rules so that you can park legally.

GoPark does this by understanding the user’s needs, the car’s position and ignition status, via a plug-in device (i.e. driving or parked) and live parking rules.

This work was conducted over 3 years, from early concept work to product & service development - with ustwo auto, Live-Work and funded by Ford Smart mobility in London.