Our aim with WhatTheFood is two fold. One, is to enable people in cities to choose from restaurants without anxiety - be it from not understanding the cuisine, but also with respect to their specific dietary requirements (vegetarian, vegan, nut allergies, gluten allergies etc) Second, is to team up with food establishments and provide them with means to easily interact with their end users and be transparent about the nature of the food the cook and contents within. The service operates on multiple touch-points (both web, mobile) both for users and restaurants. Some snapshots are shown below. For more, please sign up for access to our private beta at www.whatthefood.uk

Shown below are a few screens of our mobile application and web portal for restaurants. I have been wearing many hats in this fledgling startup - from designer, prototyper/tester to business/relationship development.

The team : We are a London-based team of five, with 20 years of collective experience developing digital products. We love our food and have first-hand experiences in dealing with dietary requirements and food allergies.